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About

LARC is Ladies Advocating Respectable Cocktails. We are a small group who get together to imbibe, blend, discuss and promote the fine art of mixology. We love the taste of classic cocktails, but also appreciate the newer concoctions being created by talented bartenders.

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20 January 12
21 November 11
The World of Beer from Pop Chart Lab
/LARC - yenn

The World of Beer from Pop Chart Lab

/LARC - yenn

17 August 11

Beer! and Corporations that Own It

I am a huge fan of beer, and while this Tumblr is mainly about cocktails, understanding what is happening in the beer world is important to understanding what is happening with mass producers of spirits.

The documentary Beer Wars charts some of the issues craft brewers struggle with in the US. It also featured some of the depressing facts about the very small number of producers who control 80%+ of the market.

Mother Jones has a good piece about this exact phenomenon, and Philip H. Howard, an asst. professor at Michigan State University has an interactive map of ownership in the beer space.

In the spirits world, much of the same issues exist, which is why the cocktail renaissance has been so interesting. Simultaneous to this movement has been the natural/local/sustainable movement, the rise of DiY, and crafting in general. For those of us in major cities, people are making their own homemade products. Much like craft brewing, these give rise to new and original flavors and can impact the direction of the entire industry.

/LARC - Carla

Tags: beer
2 July 11
27 May 11
Themed by Hunson. Originally by Josh