A slightly more serious article today from The Economist takes a look at how large booze companies are trying to tap new markets. That said, some of the products they’ve developed in Africa sound downright interesting.
Another drink, Orijin, is designed for the emerging middle class: Africans with steady jobs and a bit of spare cash. Diageo noticed that a new drink—wines mixed with spirits and flavoured with herbs and spices—had taken off in the Caribbean. It also noticed that middle-class Africans had a penchant for products that project pride in African traditions. It put the two trends together and invented its own “traditional” African drink.
Last month we decided that we would have everyone send in some concocted cocktail names. I then assigned everyone one or two names to then create a cocktail that matched. Everyone only had their name, so wasn’t aware of what everyone else was doing. As each person made their cocktail, we wrote what we would have put in the cocktail ourselves and noted those in post-its. We then sampled many over the course of the evening.
Here is the full list we developed.
The Black Squirrel Tears of the Clown Mjölnir Treasure Island Devil’s Mayhem Thorn In The Side The Robber Barron Miner’s Hat Mermaid’s Kiss The Power Grab Too Broke, It Ain’t No Joke Lasso Your Love Bulleit Point Bitter Blast Fifty Shades of Booze Werewolf Bar Mitzvah Jurassic LARC Pluto’s Demise The Large Hadron Collider The Hey Girl Naughty Unicorn Sailor’s Loveknot Muddy Bottom Noodler The Porcelain Doberman Freak Out! Peaches En Regalia Herbivore Whiskey Business Subourbon Tequila Mockingbird Not by the hair of my Gin-ny Gin Gin The Red Herring A Polish Empress Revenge of the Nerds The Milky Way The Nasty Dancer
It’s hard to get across the equal love and care that went into a drink made out of sight of the guest, even if it signifies that it was even more involved and complicated to make, and so much more that we wouldn’t have time to do it in the moment.